RBC

Based on 4 of 4 measures

RBC owns the category's attention outright - Relative Search Salience, branded demand and traffic follow-through all sit at 100, and Salience lands at 89.3. The one number that doesn't hold is Search Momentum at 46.7: people go looking for RBC by name and land where they meant to, but that demand is holding, not building. This is incumbency working exactly as designed - a position defended rather than one being won.

Based on 3 of 5 measures · missing: Inverted Discount Frequency, Inverted Promotion Intensity

Nobody hunts for a discount on RBC, and nobody says it's worth paying more for either. Inverted Coupon / Discount Search Dependency sits at 99.9, well up the range, while Willingness-to-Pay Language reads 0 - in the bottom third, with customers never putting the case for the price into their own words; Price Premium vs Category at 50 places RBC around the middle of the eleven brands it is compared against. Pricing Power at 45.4 is a price no one discounts and no one defends - the absence of markdown pressure, not the presence of devotion.

Based on 4 of 4 measures

Customers are fond of RBC and can't say what it is. Audience Affinity sits at 79.3, but brands cluster tightly there across the Index, so it separates RBC from nothing; Association Clarity at 16.1 and Differentiation Language at 12.6 both sit in the bottom third, and the audience at 54.6 overlaps its category peers' somewhat more than the middle of the Index does. Meaning of 40.8 is warmth with nothing attached to it - a bank people like and can't describe.

Based on 4 of 4 measures

Inverted Complaint Intensity reads 0 - bottom third of the Index, and the loudest thing on RBC's card. Average Rating sits at 37.8 and Review Sentiment at 33.2, both near the bottom of the range, and Review Volume Confidence at 82.4 means that reading rests on enough reviews to count as the settled view rather than a bad week. Trust lands at 35.9: a habit customers keep, not a brand they defend.

Based on 2 of 4 measures · missing: Conversation Volume, Earned Mention Velocity

RBC's customers bank with it; they don't talk about it. Advocacy sits at 21.2, with positive word of mouth at 21 and recommendation language at 21.4 - three measures of the same silence, which means the absence isn't a messaging gap, it's the relationship. A brand this large should have advocates doing the acquisition work; RBC is paying for every customer it gets.

Based on 3 of 4 measures · missing: Community Engagement

Emotional Connection sits at 17.7 - RBC is a bank customers use, not one they feel anything about. Sentiment reaches 23.4 while identity and belonging language sits at 13.2 and attachment language at 14.9: people will say the service is fine, and almost nobody says RBC is part of who they are. That's a functional relationship holding the accounts in place, and functional relationships move the day a better rate shows up.