Terms of use

The Brand Devotion Index publishes a score for each brand it covers, built from publicly available information: customer reviews, search behaviour, published prices and audience research. It is operated by the operating entity.

A Devotion Score is a measurement derived from public data using a published methodology. It is an assessment, not a statement of fact about any company’s performance, financial position, or the quality of its products or services.

Scores are calculated from evidence available at a point in time. They may be incomplete, may not reflect recent changes, and are limited by what the public record contains about a brand. The methodology page explains how each score is built and what each measure does and does not capture.

Brands do not apply to be included and are not consulted before publication. Inclusion does not imply any relationship between a brand and the operator of this site.

Every published number traces back to the evidence that produced it. If you believe a score rests on an error - the wrong locations measured, a business that has closed, a name matched to the wrong company - write to our contact address and it will be reviewed against the record.

Brand names, logos and trade marks referred to on this site remain the property of their respective owners. They are used to identify the brands being measured. Their use here does not imply endorsement, affiliation or sponsorship.

You may read, link to and quote from the Index for personal, editorial and internal business purposes, with attribution.

You may not: extract the Index systematically by automated means; republish the scores as a dataset or a substantial part of one; or present the scores as your own work or as independently verified.

The Index is provided as it is. We make no warranty that it is complete, current or free from error, and we accept no liability for decisions taken on the basis of it.

The methodology, the brands covered and these terms may change. Material changes to the methodology are recorded and dated.

These terms are governed by the laws of the operating province and Canada.