Ryobi

Based on 4 of 4 measures

Ryobi is trusted at the point of purchase and much less trusted after it. Ratings sit at 84.5 and review sentiment at 77.2, but Inverted Complaint Intensity drops to 50.8 - when something goes wrong, the resolution doesn't hold, and that gap is what keeps overall Trust at 71.1. This is trust in the price-to-performance bargain, not in the company standing behind it.

Based on 4 of 4 measures

Ryobi means something specific, and its customers can say what. Association Clarity at 56.6 and Differentiation Language at 50 both sit well above most of the Index - the brand is not just recognized, it is described, and described in terms that separate it from the rack beside it. Its audience overlaps its category peers' at 81.8, well up the range: the people are shared, the meaning isn't.

Based on 5 of 5 measures

Ryobi doesn't have to run promotions to move product - Inverted Promotion Intensity sits at 81.6 and coupon-search dependency inverts to 75.2, so nobody's hunting a code before they buy. That silence isn't pricing power: Price Premium vs Category sits at 39.6 and Current Markdown Pressure (Inverted) at 33.2, which means the discount isn't a campaign, it's the price. Willingness-to-Pay Language at 29.3 closes it - customers buy Ryobi because it's cheap, not because it's worth it, and Pricing Power lands at 48.4 on the strength of a low price nobody has to be talked into.

Based on 4 of 4 measures

Ryobi wins the category's search conversation and gains nothing from it - Relative Search Salience sits at 66.8 while Salience lands at 43.1. Branded demand at 52.1 says people ask for Ryobi by name, but Search Momentum of 3.3 says that name isn't spreading to anyone new, and Traffic / Demand Follow-Through of 30.1 says the people already asking mostly don't show up. That's incumbency, not salience - a brand being looked up out of habit rather than sought out with intent.

Based on 2 of 4 measures · missing: Conversation Volume, Earned Mention Velocity

Ryobi gets repurchased, not recommended - Advocacy sits at 39.8. Positive word-of-mouth share lands at 39.1 and recommendation language at 40.7, which means owners will happily tell you what's in their garage and stop well short of telling you to go buy it. That's a customer held by the batteries he already owns, not an advocate the brand earned.

Based on 3 of 4 measures · missing: Community Engagement

Ryobi's customers like the tools and feel nothing about the brand - Emotional Connection sits at 34.8. Sentiment is the strongest thing here at 44.4, and it collapses the moment you ask for more than approval: identity and belonging language lands at 30, attachment at 26.5. That's a brand people are satisfied with, not one they're part of - the green is on the shelf, not on the person.