Sport Chek

Based on 4 of 4 measures

Sport Chek gets searched by name and the people who search show up: Branded Search Demand sits at 89.1, well above most of the Index, and Traffic / Demand Follow-Through sits at 100, the ceiling of the measure. That is a standing asset, not a growing one - Search Momentum at 26.1 sits in the bottom third, and Relative Search Salience at 49.5 puts Sport Chek below the middle against the five brands it is grouped with. The brand converts all of the attention it already has, and nothing is adding to the pile.

Based on 4 of 4 measures

Sport Chek is heard from constantly and rated ordinarily. Review Volume Confidence sits at 89.4, top third of the Index, so there is no shortage of evidence to read - and what it shows is an Average Rating of 67.7 below the middle, a Review Sentiment of 60.1 that is middling, and an Inverted Complaint Intensity of 44.4, also below the middle, which is a customer base that gets loud when something goes wrong. Trust at 63.9 is the kind that survives the purchase and not the problem: dependable enough to shop, not dependable enough to defend.

Based on 2 of 4 measures · missing: Conversation Volume, Earned Mention Velocity

Sport Chek gets spoken well of and not spoken for - Advocacy sits at 41.4. Positive word of mouth reaches 45.5 while the language of actual recommendation trails at 36.3, which means customers will say the store was fine and stop short of telling anyone to go there. Approval is not advocacy; one costs nothing to give, the other puts a customer's name on the purchase.

Based on 4 of 4 measures

Sport Chek is liked and unexplained. Audience Affinity sits at 62.7 on a measure where brands cluster and nothing separates them, and Category Audience Fit at 39.6 is typical, while Association Clarity at 22.9 sits below the middle of the Index and Differentiation Language at 10.5 sits near the bottom of it - customers are fond of the place and can't say what it stands for, let alone what makes it unlike the store next door. Meaning lands at 34.6: affection with nothing underneath it, and affection with nothing underneath it follows whoever is closer or cheaper.

Based on 3 of 4 measures · missing: Community Engagement

Sport Chek is a place people shop, not a brand they belong to. Emotional Sentiment sits at 45.4 - customers are pleasant enough about the transaction - but identity and belonging language registers at 6 and attachment language at 14.2, which is what it sounds like when people describe a store rather than something they're part of. Emotional Connection lands at 24: convenience wearing the costume of loyalty.