TD Bank

Based on 4 of 4 measures

People go looking for TD Bank by name and they finish the trip - Branded Search Demand at 95.7, Search Momentum at 97.4, and Traffic Follow-Through at 100. But Relative Search Salience sits at 54.8, which means TD wins the searches that already have its name in them and splits the ones that don't: when someone wants a bank rather than this bank, the name doesn't arrive first. Salience of 82.6 is real demand, not manufactured noise - it's just demand that starts with the customer already decided.

Based on 3 of 5 measures · missing: Inverted Discount Frequency, Inverted Promotion Intensity

TD Bank holds a price above the middle of its comparison group at 52.9, and its customers aren't hunting for a way around it - Inverted Coupon / Discount Search Dependency sits at 99.6, well up the range. What nobody does is argue the brand is worth paying more for: Willingness-to-Pay Language reads 0, a score TD shares with other brands in the bottom third. Pricing Power at 47 is what a premium looks like when it rests on the absence of discount-hunting rather than on a customer who can say why the price is fair.

Based on 4 of 4 measures

TD Bank's customers are fond of it and can't say what it is. Audience Affinity sits at 80.9, but nearly every brand on the Index clusters there, so it separates nobody - while Association Clarity at 16 lands in the bottom third and Differentiation Language at 14.9 sits below the middle, leaving Meaning at 41.8: warmth with no content attached to it, and an audience that overlaps its peers' somewhat more than average rather than belonging to TD in particular. Being liked without being understood is not meaning; it's the absence of a reason to leave, and that holds only until someone supplies one.

Based on 4 of 4 measures

TD Bank is relied on, not trusted. Average Rating reads 51.1 and Review Sentiment 43.2 - both weak across the Index - and Inverted Complaint Intensity at 17.4 is weaker again: when something goes wrong, the complaints are loud and the resolution is where the score falls, which is what drags Trust down to 41.1. Dependability keeps the accounts open; it earns nothing the moment another bank offers the same reliability.

Based on 2 of 4 measures · missing: Conversation Volume, Earned Mention Velocity

TD Bank customers bank there; they don't send anyone else there. Advocacy sits at 26.2, with recommendation language at 24 - customers who talk about the brand at all mostly describe a branch's hours or location, not a reason a friend should switch. Positive word of mouth at 27.9 means the growth TD gets, it pays for; almost none of it arrives on someone else's endorsement.

Based on 3 of 4 measures · missing: Community Engagement

Emotional Connection sits at 19.9 - TD is a bank customers use, not one they feel anything about. Sentiment reaches 24.9 while identity and belonging language lands at 17.4 and attachment at 15.5, which means the mild goodwill TD has earned never becomes something a customer would claim as their own. Nobody calls themselves a TD person; they call it the bank they're with.